Monday, October 29, 2012

OPI Partners with Mariah Carey to Launch Limited Edition Shades

Chart-Smashing Colors!


OPI Partners with Multi-Platinum International Superstar Mariah Carey to Launch Limited Edition Shades, Featuring the Revolutionary New Liquid Sand™ Nail Lacquers

 
                OPI announces the launch of eight new limited edition shades inspired and hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle. 


OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.
“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never-before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.” 
Mariah Carey by OPI includes four Studio Shades Рranging from pink glitter to rich plum cr̬me Рand four Stage Shades Рeach featuring the new textured finish. Studio Shades include: A Butterfly Moment (This sophisticated and frosty tan nude has us all a-flutter), Sprung (Fall hopelessly in love with this shimmery copper), Pink Yet Lavender (This pink glitter with lavender shimmer has superstar shine!), and Anti-bleak (This deep, creamy purple will lift your spirits).



 
Stage Shades include: Stay the Night (Make it last in this matte black with red glints), Get Your Number (Wearing this matte blue with sparkles is a great call), Can’t Let Go (Hold onto this matte purple with dazzling sparkle), and The Impossible (This matte fuchsia with star confetti will never give up). OPI Liquid Sand lacquers should always be worn without top coat.




Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT MARIAH CAREY
With a distinct five-octave vocal range, prolific songwriting and producing talent, Carey has defined the modern pop performance. As a singer/songwriter/producer, she has been recognized with five Grammy Awards, nine American Music Awards, Billboard’s “Artist of the Decade” Award, the World Music Award for “World’s Best Selling Female Artist of the Millennium,” and BMI’s “Icon Award” to name a few. She recently made a substantial mark in film with her critically acclaimed role as a social worker in “Precious,” the 2009 film based on the novel “Push” by Sapphire. A Congressional Award recipient, Carey has generously donated her time and energy to a range of domestic and international philanthropic causes near to her heart including The Fresh Air Fund/Camp Mariah (a retreat where inner-city children explore career development), Save the Music Foundation and Make-a-Wish Foundation among several others.
Mariah is currently in the studio, writing, recording and executive-producing her next album for Island Def Jam Music Group; the lead single "Triumphant (Get ‘Em)," is now available on iTunes. Carey will join the judges’ panel of FOX’s American Idol when the series returns in 2013.

26 comments:

  1. This is a collection I am excited about! Love Mariah Carey and these colors!

    ReplyDelete
  2. looks like a great collection!!

    http://kellinasthoughts.blogspot.com/

    ReplyDelete
  3. I can't wait to see swatches of the liquid sand texture.

    ReplyDelete
  4. These all look awesome! Can't wait to see the liquid sand swatches!

    ReplyDelete
  5. What a great pairing! Love all the shades they've come up with :) x

    http://bowtiedbeauty.blogspot.com/

    ReplyDelete
  6. Love Mariah Carey. She's a diva, but she sings beautifully. These have gorgeous colors.

    ReplyDelete
    Replies
    1. You need to be a bit of a diva to carry such an amazing voice ;)

      Delete
  7. very pretty colors and the effect looks superb!

    ReplyDelete
  8. oh my goodness im too excited about thi!

    ReplyDelete
  9. I love OPI nail colors! They are also so long lasting and has lovely colors!

    Check out my new post about the Jeanne Lottie SS2013 Preview event!

    http://mimikaayu.blogspot.ca/2012/10/rsvp-for-jeanne-lottie-ss2013-preview.html

    ReplyDelete
  10. These shades are gorgeous! I'm so excited about this collection; especially the liquid sand shades. Thanks for a great overview of this upcoming collection!

    XOXO
    Ashley
    ashleyspassionforfashion.blogspot.com

    ReplyDelete
  11. i think i love every single colour in this collection! im very excited about this! thanks for sharing :)
    http://allthingsbeautybytiarni.blogspot.com.au/

    ReplyDelete
  12. Ooh, lusting over A Butterfly Moment and Anti-bleak. So pretty!

    -Ashley
    http://lerougestylo.blog.com

    ReplyDelete
  13. Hey, I've been catching up on your posts now and cannot find if you gave discussed the OPI new Germany collection. Is there a post on it already? Thanks

    A Preponderance of Fashion

    ReplyDelete
    Replies
    1. You can find my post here: http://www.thelacquerfactor.com/2012/08/opi-germany.html

      Delete

Thank you for commenting!! I love hearing from you!!

The Lacquer Factor <3