Friday, November 16, 2012

China Glaze Introduces Worlds Away

China Glaze® and Ardell® Introduce Exclusive Collections Inspired by
Paramount Pictures’ new 3D Film, “Cirque du Soleil™: Worlds Away”


LOS ANGELES (November 15, 2012) – China Glaze® and Ardell® announced today their

partnership with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes

inspired by the upcoming 3D film, “Cirque du Soleil: Worlds Away” in theaters December 21st.

From the big top to the big screen, visionary filmmaker James Cameron and writer/director
Andrew Adamson invite you on an all new 3D adventure: “Cirque du Soleil: Worlds Away.”  A
young couple who is separated must journey through the astonishing and dreamlike worlds of

Cirque du Soleil® to find each other as audiences experience the immersive 3D technology that

will allow them to leap, soar, swim and dance with the performers.

The new China Glaze® and Ardell® “Cirque du Soleil: Worlds Away” inspired nail polish and

eyelash collections will bring to life the wonderfully exotic artistry that is presented throughout
the film. The China Glaze® nail polish collection combines rich crèmes, soft shimmers and bold glitters to create 12 limited edition shades including:

• Whirled Away – Black and white collage glitter

• It’s a Trap-eze – White cream base with multi glitter

 • Escaping Reality – Neon raspberry pink

• Surreal Appeal – Rich coral crème

• Def Defying – Lime green crème

• Running in Circles – Cilantro green shimmer

• Hanging in the Balance – Cerulean blue crème

• Water You Waiting For – Shimmering blue green purple

• Creative Fantasy – Grape neon

• Bend Over Backwards – Pepper red shimmer

• Igniting Love – Hot tamale red crème

• Get Carried Away – Multi-sized black and red collage glitter with black crème


The “Cirque du Soleil: Worlds Away” inspired collection from Ardell® consists of six attention-

grabbing lash styles ranging from more natural styles to feathers and jewel embellished lash strips:

  • Imagine
  • Inspire
  • Surreal
  • Fantasy
  • Mystical



Both collections will be supported by a consumer and beauty trade marketing campaign which
includes a billboard in Times Square, print ads, retail displays, a sweepstakes offer and social
media efforts.

To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatres December 21,

2012, the China Glaze® and Ardell® film-inspired collections will be available the first week

of December 2012 at salons and specialty beauty retailers nationwide, including Sally Beauty
Supply and ULTA stores. Individual nail polish shades will retail for $7; eyelash styles will retail
for $6.

China Glaze® and Ardell® are divisions of American International Industries.

About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative,
quality beauty and skin care products for men and women.  Our product lines include Andrea,
Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud,
Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-
Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW,
Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For
more information, visit our website: www.aiibeauty.com.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed
entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with
prominent and respected film, television and digital entertainment brands. Paramount controls
a collection of some of the most powerful brands in filmed entertainment, including Paramount
Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures,
MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous
Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount
Licensing Inc., and Paramount Studio Group.

10 comments:

  1. i cant really tell which shades i am more excited about!! they are all gorgeous!

    ReplyDelete
  2. There is not one color in this collection that I do not like. They are all mesmerizing to me but I shall restrain myself and only get one color... whichever one I happen to discover in France :D

    As to the lashes... I am such a scaredy cat with fears that I will somehow glue my eyes shut that I am too scared to try any!

    A Preponderance of Fashion

    ReplyDelete
    Replies
    1. I hope you find them! Lashes aren't really my thing either but they look fun!

      Delete
  3. the glitter one on the top is fantastic!
    I've been all about red lately by the way :)

    ReplyDelete
  4. I would LOVE to try Whirled Away, Escaping Reality and Get Carried Away!!! These are all so gorgeous though :)

    ReplyDelete

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