Nicole by OPI Announces Two New Limited Edition Neon Mini Kits

Notoriously Neon!

Nicole by OPI Announces Two New Limited Edition Neon Mini Kits, the Brand’s First Neon Lacquer

Nicole by OPI launches its first neon nail lacquer with two limited edition mini kits. Scandalous! Neons includes vivid shades of blue, purple and pink while the Notorious! Neons includes vibrant shades of green, fuchsia and orange.

Each Neons kit includes a special white base coat, to be applied before adding color, allowing true neon pigments to pop. “These kits offer the hottest hues in a mini size to complement summer styles,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.  “Think of your nails as a blank canvas.  With these color combinations, there are endless options for creating works of art.”

In addition to the white base, Scandalous! Neons includes: Blue Neon (this blatant blue is deliberately belligerent), Purple Neon (this attention-seeking purple is a real publicity hound), and Pink Neon (this pink's purpose is to provoke your senses). 

Along with white base, Notorious! Neons includes: Green Neon (this gossip-stirring green is the talk of the town), Fuchsia Neon (this fuchsia is famous for being unabashedly bold), and Orange Neon (this outrageous orange doesn't know the meaning of meek).

“The shades included in both sets are perfect for accessorizing fingers and toes with bright pops of color,” adds Weiss-Fischmann. “The first step is to apply the white base coat followed by the desired neon shade; finish with one coat of Nicole by OPI Top Coat Plus to achieve intense neon color with a glossy finish.”

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.   Scandalous! Neons and Notorious! Neons mini packs will be available in stores beginning May 2013 for $10 each at retailers including Meijer, CVS, Duane Reade, H-E-B, Kroger, and ShopKo.  Top Coat Plus will be sold alongside the kits for $7.99. In Canada, the kits will be available for $12.50 each and Top Coat Plus for $10.99 at Loblaw, Jean Coutu, Rexall, London Drugs, and Shoppers Drug Mart.   
 

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI:

Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

Priti NYC at Bonnie Young

OPI Now Available at ULTA.com

OPI Now Available at ULTA.com, First Authorized E-Commerce Source in United States

            OPI announces the start of authorized e-commerce on ULTA.com. ULTA has been a licensed OPI salon account since 2000 and will be the first authorized account to sell OPI products online in the United States.

            ULTA.com will carry the full OPI consumer product line, including the latest collection releases as well as over 200 classic nail lacquer shades, nail treatments, lotions, and certain manicure/pedicure tools.  The site will also offer some of OPI’s value-priced consumer promotions. 

            “ULTA has been a strong OPI partner for many years,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “ULTA caters to the fashion-forward and general beauty consumer. In today’s digital age, this audience is looking to purchase product with the click of a fingertip.

            “For this reason, OPI has decided to retail online with one of our current partners. ULTA knows the OPI brand, and we feel ULTA.com will continue to uphold OPI’s commitment to providing the best in high-quality products. In addition to carrying consumer products online and in-store, ULTA will continue to offer OPI GelColor, the two week gel manicure, in over 500 full-service salons!”

OPI is available now on ULTA.com. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S^® SPECIAL K^®

Three custom shades available with the purchase of eligible Special K products

• @NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s^® Special K^® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”This promotion will be available in the US where Special K products are sold.

About Nicole by OPI:

Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

OPI Joins Bond 007 to Release Six New Liquid Sand™ Nail Lacquers

OPI Joins Bond 007 to Release Six New Revolutionary Liquid Sand™ Nail Lacquers Inspired by 50 Years of James Bond

                OPI announces the launch of Bond Girls, a collection of six new Liquid Sand™ nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls.  In hues of white, pink, blue, purple, gold and coral, Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish.

 “OPI is extremely excited to partner again with EON Productions,” says Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create colors for the women who’ve captured Bond’s attention over the last five decades.

“The six shades are named after some of the most iconic – and my favorite – Bond girls, including: Solitaire, Pussy Galore, Tiffany Case, Vesper, Honey Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’ name.”

Bond Girls by OPI features six Liquid Sand nail lacquers:

 

Solitaire

This diamond-sparkling white is totally engaging.

 

Pussy Galore

This light feminine pink has the purrrfect amount of shimmer.

 

 Tiffany Case

A classic light blue worth investigating.

 

 Vesper

A mysterious and intriguing deep purple.

 

 Honey Ryder

Take a ryde on the wild side in this shimmery gold.

 

 Jinx

This mesmerizing matte coral has lucky sparkle.

OPI Liquid Sand lacquers should always be worn without top coat.

Bond Girls by OPI nail lacquers feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. These six new shades will be available beginning May 2013 at Professional Salons, including Beauty Brands, Chatters, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About Albert R. Broccoli’s EON Productions

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising.   EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films.   The 007 franchise is the longest running in film history with twenty-three films produced since 1962.  Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL.

Zoya Jo...

Happy Spring!  When it comes the Spring, pastels are always on trend.  From minty fresh greens, to soft baby pinks, nothing is as refreshing after all the dark vampy colors of Winter. Today's combination is sure to chase away those winter blues.  No Spring blue is better than a true cornflower blue and Zoya delievers!

OPI and Katharine Polk at NYFW...

Coverage from NYFW:

Katharine Polk partnered with OPI at the Houghton show.  Model's sported oval shaped nails and OPI Samoan Sand paired with a lovely lace, featured in Polk's collection, which was applied to the nails.  

Photo Source: OPI

Photo Source: OPI