Tuesday, May 13, 2014

OPI Partners with The Coca-Cola Company to Release New Limited Edition Nail Lacquers

OPI announces the launch of nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colors and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.

“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”

Coca-Cola by OPI includes:

Coca-Cola Red (inspired by Coca-Cola)

Classic red – always in style, always perfect.

You’re So Vain-illa (inspired by Vanilla Coke)

I bet you think this creamy nude is all about you.

Sorry I’m Fizzy Today (inspired by Vanilla Coke)

Do Not Disturb…I’m enjoying this creamy, smooth pink.

Get Cherried Away (inspired by Cherry Coke)

Seriously, this black cherry is over-the-top gorgeous!

 
My Signature is “DC” (inspired by Diet Coke)

My initial impression? This shimmery silver is just “write!”

Today I Accomplished Zero (inspired by Coke Zero)

Dramatic black with effervescent red sparkle is a total must-do.

Green on the Runway (inspired by Sprite)

This uncut-lime green makes a real fashion statement.

 

A Grape Affair (inspired by Fanta Grape)

Make a big to-do in this deepest, darkest purple.

 

Orange You Fantastic! (inspired by Fanta Orange)

Glitter to the max in this juicy orange explosion!

 

 

The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, My Signature is “DC,” Today I Accomplished Zero, Green on the Runway and A Grape Affair) in mini bottles along with a mini OPI Top Coat and a mini OPI Original Nail Envy.

Coca-Cola by OPI will be available in both nail lacquer and GelColor formulas beginning June 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush and will retail for $9.00 ($10.95 CAN)  at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com.  The 10 Pack of Style mini pack will retail for $24.95 ($29.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS, become a Facebook fan, and share Coca-Cola inspired manicures using the hashtag #OPICokeStyle.

###

 

About OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application, as well as a trademarked, iconic bottle and ergonomic cap. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades.  With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.

 

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.  Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Friday, May 3, 2013

Nicole by OPI Announces Two New Limited Edition Neon Mini Kits

Notoriously Neon!

Nicole by OPI Announces Two New Limited Edition Neon Mini Kits, the Brand’s First Neon Lacquer




Nicole by OPI launches its first neon nail lacquer with two limited edition mini kits. Scandalous! Neons includes vivid shades of blue, purple and pink while the Notorious! Neons includes vibrant shades of green, fuchsia and orange.
Each Neons kit includes a special white base coat, to be applied before adding color, allowing true neon pigments to pop.These kits offer the hottest hues in a mini size to complement summer styles,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.  “Think of your nails as a blank canvas.  With these color combinations, there are endless options for creating works of art.”
In addition to the white base, Scandalous! Neons includes: Blue Neon (this blatant blue is deliberately belligerent), Purple Neon (this attention-seeking purple is a real publicity hound), and Pink Neon (this pink's purpose is to provoke your senses). 
Along with white base, Notorious! Neons includes: Green Neon (this gossip-stirring green is the talk of the town), Fuchsia Neon (this fuchsia is famous for being unabashedly bold), and Orange Neon (this outrageous orange doesn't know the meaning of meek).
“The shades included in both sets are perfect for accessorizing fingers and toes with bright pops of color,” adds Weiss-Fischmann. “The first step is to apply the white base coat followed by the desired neon shade; finish with one coat of Nicole by OPI Top Coat Plus to achieve intense neon color with a glossy finish.”

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.   Scandalous! Neons and Notorious! Neons mini packs will be available in stores beginning May 2013 for $10 each at retailers including Meijer, CVS, Duane Reade, H-E-B, Kroger, and ShopKo.  Top Coat Plus will be sold alongside the kits for $7.99. In Canada, the kits will be available for $12.50 each and Top Coat Plus for $10.99 at Loblaw, Jean Coutu, Rexall, London Drugs, and Shoppers Drug Mart.   
 
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!



About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

Friday, March 29, 2013

Priti NYC at Bonnie Young


Wednesday, March 27, 2013

OPI Now Available at ULTA.com

OPI Now Available at ULTA.com, First Authorized E-Commerce Source in United States



            OPI announces the start of authorized e-commerce on ULTA.com. ULTA has been a licensed OPI salon account since 2000 and will be the first authorized account to sell OPI products online in the United States.
            ULTA.com will carry the full OPI consumer product line, including the latest collection releases as well as over 200 classic nail lacquer shades, nail treatments, lotions, and certain manicure/pedicure tools.  The site will also offer some of OPI’s value-priced consumer promotions. 
            “ULTA has been a strong OPI partner for many years,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “ULTA caters to the fashion-forward and general beauty consumer. In today’s digital age, this audience is looking to purchase product with the click of a fingertip.
            “For this reason, OPI has decided to retail online with one of our current partners. ULTA knows the OPI brand, and we feel ULTA.com will continue to uphold OPI’s commitment to providing the best in high-quality products. In addition to carrying consumer products online and in-store, ULTA will continue to offer OPI GelColor, the two week gel manicure, in over 500 full-service salons!”
OPI is available now on ULTA.com. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
###

Monday, March 25, 2013

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®

Three custom shades available with the purchase of eligible Special K products
  • @NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April
Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s® Special K® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!
“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”This promotion will be available in the US where Special K products are sold.
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

Friday, March 22, 2013

OPI Joins Bond 007 to Release Six New Liquid Sand™ Nail Lacquers

OPI Joins Bond 007 to Release Six New Revolutionary Liquid Sand™ Nail Lacquers Inspired by 50 Years of James Bond




                OPI announces the launch of Bond Girls, a collection of six new Liquid Sand™ nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls.  In hues of white, pink, blue, purple, gold and coral, Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish.
 “OPI is extremely excited to partner again with EON Productions,” says Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create colors for the women who’ve captured Bond’s attention over the last five decades.
“The six shades are named after some of the most iconic – and my favorite – Bond girls, including: Solitaire, Pussy Galore, Tiffany Case, Vesper, Honey Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’ name.”
Bond Girls by OPI features six Liquid Sand nail lacquers:
 
Solitaire
This diamond-sparkling white is totally engaging.
 

Pussy Galore
This light feminine pink has the purrrfect amount of shimmer.
 

 Tiffany Case
A classic light blue worth investigating.
 

 Vesper
A mysterious and intriguing deep purple.
 

 Honey Ryder
Take a ryde on the wild side in this shimmery gold.
 

 Jinx
This mesmerizing matte coral has lucky sparkle.

OPI Liquid Sand lacquers should always be worn without top coat.
Bond Girls by OPI nail lacquers feature OPI’s exclusive ProWide Brush for the ultimate in application. These six new shades will be available beginning May 2013 at Professional Salons, including Beauty Brands, Chatters, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!



ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising.   EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films.   The 007 franchise is the longest running in film history with twenty-three films produced since 1962.  Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL.

Wednesday, March 20, 2013

Zoya Jo...

Happy Spring!  When it comes the Spring, pastels are always on trend.  From minty fresh greens, to soft baby pinks, nothing is as refreshing after all the dark vampy colors of Winter. Today's combination is sure to chase away those winter blues.  No Spring blue is better than a true cornflower blue and Zoya delievers!